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What can you bring to the table?

The Bupa Customer Lab is launching Blue Table, a 10-week programme that gives you the opportunity to grow your business inside a global health and care company.

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Applications are now closed

in association with


Blue Table offers startups and small businesses the chance to pilot their ideas inside a global health and care company, as well as make a positive impact on the lives of millions of Bupa customers worldwide.

The 10-week programme will be focused on some of Bupa’s key business areas; we’re looking for the best ideas and innovations to tackle key customer challenges in insurance, health and care experiences, and wellbeing change.

Successful candidates will be mentored by senior Bupa business leaders and tech experts. You will have access to space in our central London offices and have the opportunity to work alongside us to develop your ideas and business. We are also working with corporate innovation specialists L Marks, who will offer potential investment opportunities.

Learn more about Blue Table



15 June 2017

Applications close

Send us your ideas, we can't wait to see them!

10 July 2017

Pitch day

Once applications are shortlisted, teams will be invited to present to Bupa's senior team for a place on the programme.

04 September 2017

Programme starts

We'll be kicking off the programme in Bupa's HQ, central London.

13 November 2017

Demo day

After 10 weeks we will round up the programme, and assess progress and next steps for all teams.

Apply now

Find out more

Blue Table categories

Next Generation Insurance

Health insurance is changing as people's needs and expectations around health and care access and protection continue to evolve. How can we make insurance more accessible and flexible to all who need it?

Your Health Experience

We pride ourselves on providing care excellence in all our services. How can we help people to navigate their health, care and wellbeing to ensure they receive the best experience and outcomes?

Healthy Behaviours

Health and wellbeing are increasingly visible parts of our lives, however there is a lot of unclear and conflicting advice. How can we support people in taking ownership of their own health whilst making the best decisions for themselves and their families?


What else can you do to help us improve people’s lives? We’re hoping to be surprised by new ways of thinking about healthcare and insurance that can have a real impact on our customers.

About the partners


Bupa’s purpose is helping people live longer, healthier, happier lives. Our status, as a company limited by guarantee with no shareholders, enables us to make our customers our focus, reinvesting our profits to provide more and better healthcare for current and future customers.

We employ over 86,000 people, principally in the UK, Australia, Spain, Hong Kong, Poland, New Zealand, Chile, Brazil, Thailand, China, Saudi Arabia, India and the US.

Around 70% of our revenue is from health insurance, with the rest from health and care provision. We fund healthcare around the world and run clinics, dental centres, hospitals, care homes and retirement villages in a number of countries.

Bupa Customer Lab

Bupa’s Customer Lab is giving us a better understanding of our customers and what they really want so we can challenge the way we think and deliver new solutions with modern technology. But we can’t do it alone, which is why Bupa’s Customer Lab is partnering with startups and small businesses to explore ideas for more connected, intuitive healthcare experiences. With the freedom to move fast and experiment, and the power of Bupa’s 86,000 people, together we’ll discover new ways to help people live longer, healthier, happier lives.

L Marks

L Marks is a corporate innovation specialist and technology investment fund. L Marks builds bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded by serial entrepreneur Stuart Marks, the company has worked with some of the UK’s biggest brands to create startup partnership programmes that encourage innovation.