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About the Customer Lab

Our customers can do their banking from their phones, order their food shopping online with same-day delivery, and use an app to book a taxi that will arrive in minutes. So it’s natural they expect to have the same instant, on-demand access to health advice and care, as and when they need it.

That’s why we’ve recently launched the Customer Lab, a new initiative to help our customers live longer, healthier, happier lives. We want to better understand our customers and their health challenges to deliver the products and services they really need, by harnessing digital innovation. The Customer Lab also exists to solve health problems for our 78,000 people around the world.

But we can’t do it alone, which is why we’re partnering with startups and other businesses to explore ideas for more connected, intuitive healthcare experiences. 

We have a number of projects underway – find out more here.

If you’d like to get involved, you can get in touch via Twitter, Linkedin  or email at